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Shackleton Whisky 2017 Winter Campaign

Shackleton Whisky 2017 Winter Campaign

Whyte & Mackay approached Whitespace with a brief to create winter campaign assets that would be used across social and outdoor advertising channels.
I have created a high resolution hero image and then used it to create short animation pieces.

Agency: Whitespace
Creative Direction: Chris Davey
Creative: Neil Ritson
Visual & Motion Design: Mat Chojnowski

 

Close-up details:

 

I have created 30s, 20s and 15s animations which were used
on Instagram, Facebook, Twitter and outdoor TV screens during Edinburgh Christmas Festival.
 

 

Image step-by-step process video:

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Proposed outdoor print executions:

Coaster-Logo-Mockup.jpg
 
 

Different execution using the same 3D model:

 
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