Hero_Landscape.jpg

First Bus Scotland

 
 

First Bus - New Bus launch campaign

The point of the campaign was to introduce First Bus’s new fleet and the key benefits of the new buses-
ease & connectivity, eco-friendliness, and comfort offered by the new and improved bus design.
It was important to make sure the visuals included elements of Glasgow.
I was responsible for all campaign visuals & animation.

Made at MadeBrave

Creative Director: Steven Hadden
Account Director: Emma Strain
Art Director: Peter Pelosi
Copywriter: Brian McKay
Graphic Designer: Emma Faulkner
Visual Design: Mat Chojnowski

 
first_b.jpg
 

Portrait executions - 6 sheets

 

Hero image- new buses arriving in Glasgow

Hero_Portrait.jpg

Eco-friendly

Eco_Portrait (1).jpg

Mobile-friendly

Ease_Portrait.jpg
buss.jpg
 

Digital 6 sheet - animated bus stop poster

 
 
 

Landscape executions- 96 sheets

 
ecoo.jpg
heroo.jpg
ease.jpg
 

Social media use

 

Image courtesy: MadeBrave

9.Mobile-Carousel-1-2048x1365.jpg
 

Bus side & T-side execution

 
t_side.jpg
bus1.jpg
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leaflets.jpg